more on Second lives

CareerJournal | Avatars at the Office: More Firms Create Virtual World 'Second Life'

Increasingly, businesses, particularly in the advertising and media industries, are opening virtual offices in Second Life as an internal communications device, a way to keep their fingers on the pulse of the fast-changing digital landscape -- and as a tool to recruit tech-savvy employees. By using Second Life, agency staffers, especially older ones or those who may be uncomfortable online, can experience the virtual world first hand, making it easier to respond to clients looking to design campaigns for new media platforms.